攻破智利必看攻略

发布时间：2016-09-20

眼下智利市场是越来越受欢迎了，所以越来越多人打算在智利闯下一片天地。现在连玩个消消乐都有攻略，刚何况是攻下智利呢？

为什么要重点开拓智利市场？

Why to focus on exploiting the Chile market?

1) 智利是南美洲经济状况最好的国家，没有之一！

Chile is South America's best economy! Incomparable!

2)自然资源丰富，重工业和农林业是他们的支柱产品。轻工、化工、纺织等行业较为薄弱，和我国形成互补。

Chile has abundant natural resources. Heavy industry and agroforestry are their pillar industries. Light industry, chemical industry, textile industry are their weak industries, which is our country’s complementary.

3)海岸线狭长，港口多

Long coastline, numbers of ports

4) 政局稳定，较为开放的贸易政策

Political stability, a more open trading policy

如何找到智利客户?

How to find Chilean customers?

1) 智利常用搜索引擎

Popular Chilean search engines

http://www.google.cl/

http://www.caribseek.com/

http://blancas.amarillas.cl/

2) 智利B2B网站

Chilean B2B websites

http://www.chilnet.cl/

3) 智利黄页

Chilean yellow pages

http://www.websites.cl/

http://www.caribbeanonlineyellowpages.com/

如何跟智利客户打交道?

How to communicate with Chilean customers?

1)语言 Language

智利英语状况跟中国差不多，水平较高的以35岁以下的年轻人居多。书写会有很多拼写错误的单词，并且语法不通顺。但也还是比打电话好，因为受母语的影响，智利人的英语普遍说的像拉丁语。

Chileans English level is almost like that of the Chinese. The majority with a higher English level is below 35. The average people write in English with many mistakes and incorrect grammar. But it’s better than talking with them through the phone, sounding like Latin. This is because most of them are influenced by their mother tongue.

2)习俗礼仪 Customs and etiquettes

智利人通常是一天四餐。早餐就比较简单，多是咖啡+吐司；午餐却很是注重质量和数量；下午茶也是咖啡+吐司；晚餐吃得也是比较正式的。

Chileans usually have four meals per day. They have simple breakfast, mostly coffee and toast. They think highly about lunch both in quality and quantity. As for hi-tea, it’s usually coffee and toast, just like breakfast. And they have very formal dinners.

商务方面，随时宜穿保守式样的西装，公私访问均需先订约会。最好就是持用英文、西班牙文、中文对照的名片，与销售有关的文件最好就用西班牙文。与人相处一定要谦虚有礼，盛气凌人要不得，因为圣地亚哥商人对这个是最敏感的。智利的景观与欧洲相似，许多当地商人的英语、德语说得很溜的，所以你的注意一切采用欧洲方式总没错的。

In business meetings, you should always wear conservative suits and make an appointment beforehand. About business card, it’s better if the card is in English, Spanish or in both Chinese and English. For sales files and papers it should be in Spanish. When you coop with them, you need to be modest and polite. They regard mightiness as rude, so you must not be anything like that. Chile has a lot in common with Europe. Many Chileans speaks fluent English and German. When you are not sure how to behave, remember to behave like the Europeans.

智利人很是重视见面的礼节。与外来客人第一次见面时，多要握手致意，熟悉的朋友，还要热情拥抱和亲吻呢！一些上了年纪的人还会用举手礼或脱帽礼呢！智利人应邀参加宴会时，总是带上一点礼物。有妇女优先的习惯，在公共场合年轻人总是将方便让给老人、妇女和孩子。

Chileans attach great importance to courtesy. When they first meet with strangers, they tend to shake hands. If it’s a close friend, they hug each other and kiss! Some elder people even do the line salute or hat ceremony! Chileans will always bring a gift to a party. Women are respected and they always have the priorities. In public, the young always give up their seats to the elderly, women and children.

智利人的禁忌和西方几乎一样。智利人还认为“五”这个数字不吉利。

Taboos to Chileans are almost the same with the Europeans. Besides, Chileans think number “five” as unlucky.

重点介绍一些产品

Focusing on some products

1)机电

Electromechanical equipments

智利的电压及频率和中国一样，所以中国的电机可以直接在智利使用。

Electromechanical voltage and frequency in Chile is the same with in China, so China's motor can be used directly in Chile.

2)家具、纺织和五金

Furniture, textiles and hardware

家具、五金和纺织这些在智利有着相当的市场，家具市场潜力也很大。出口到智利的日用品都属于国内二三流的产品，质量一般，因为价格便宜，所以一直垄断着市场。

Furniture, textiles and hardware has a considerable market in Chile. Furniture has a great market potential. Commodities sold to Chile are in average quality domestically. The price is so competitive that it has a dominant market.

如果要做家具出口，还不如把加工厂搬到智利来。智利南部有很多原木加工厂，直接本地消化掉了。

If you do business in exporting furniture, it’s better to move the factory to Chile. Because there are many woods processing plants in southern Chile, you can make use of the resources.

3)健身器材

Fitness equipment

智利很多公寓都配备有健身中心，健身房在智利也很流行。建议做健身器材的朋友可以以巴西做切入点，因为很多工业产品都从巴西流入整个南美。

A lot of Chilean apartments are equipped with a fitness center. A gym is also very popular in Chile. I recommend friends doing fitness equipment business can start from Brazil. This is because many industrial products are flowing into the South America market from Brazil.

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